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These are the principles that lie at the heart of everything we do.
PURE ETHOS
We love animals and care about their welfare, so we will never test on them or cause them distress by using derivatives such as lanolin, beeswax or honey.
PURE INGREDIENTS
Our products contain the purest naturally derived ingredients and are free from harmful toxic chemicals.
HONEST LABELLING
We believe that what you put on your skin should never be a mystery, therefore we list all of our ingredients in plain English, and include a ‘best before’ date on all our skincare so you know exactly what’s in your product, and that you’re applying only the freshest ingredients to your skin.
EFFECTIVE PRODUCTS
Our products are designed using the richest, most nutritious premium natural ingredients to ensure they are effective on all skin types, even the most sensitive. Your feedback and the beauty awards we continue to receive prove the effectiveness of our products time and time again.
EFFECTIVE BUSINESS
We aim to do as many of our processes in-house as possible, from development to manufacturing and marketing to dispatch, and we look after every element of the business from our Surrey Beauty Kitchen and warehouse. This ensures quality control and enables us to act fast when it comes to bringing you the latest beauty trends and innovations, so your products and the service you receive are the very best they can be.
